Our Marketing Approach
Drake's inventive marketing approach is unparalleled in the industry. We are proud to employ a wide range of marketing services to effectively sell your property.
With our knowledgeable team of agents and our integrated marketing communications strategy in your back pocket, your property will stand out and gain attention by ultra high-net-worth individuals. Selling landscape is comparable to dealing in fine art and requires a depth of understanding, skill and a tailored marketing approach to reach sophisticated high-net-worth buyers. Traditional forms of real estate marketing like Zillow and MLS are rather ineffective in reaching this well-qualified demographic.
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Email Campaigns
Learn MoreEmail Campaigns
Constant contact e-mail marketing. Weekly e-mails, featuring flipbooks, galleries and .gif images of your property, will be delivered to more than 4,800 regional real estate agents/brokers.
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Direct Mail
Learn MoreDirect Mail
72% of households read direct mail. For example, sending 5,000 postcards allows more than 3,900 potential buyers on the mailing list to gain exposure to the listing.
Once a property is listed with Drake, professional, high-gloss 5.5" x 11.5" postcards are immediately mailed to more than 500 high-net worth households. If relevant to a specific property, we have mailing lists for affluent households in DFW, Houston and Louisiana markets as well. -
E-Magazines
Learn MoreE-Magazines
We strongly believe in the power of an editorial approach to marketing a home. By featuring our luxury properties in e-magazines, we engage the audience with a virtual magazine-quality experience that allows viewers to flip through your home as they would in a luxury property publication.
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Social Media
Learn MoreSocial Media
The visual nature of such media platforms as Facebook and Instagram are ideal for marketing luxury real estate to a targeted audience. We will strategically engage media across all media platforms to tell a compelling story about your unique and exquisite home.
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Photography & Videography
Learn MorePhotography & Videography
For our listings, we create cinematic marketing videos that are renowned in the industry. Ranging from 3:30-10 minutes, or broken into sections based on category for more complex properties, we tell the story from both a documentary and sales standpoint, utilizing drone helicopters, top digital camera equipment and professional editing. Nothing conveys the story of your property like seeing it live and in motion. Because these videos invoke emotion and allow buyers to envision themselves living, ranching or farming on your property, storytelling via video has become a vital component to selling high-end and multi- layer properties. Google also prefers video over a flat web page, and YouTube and Vimeo offer additional platforms to expose your property to the masses.
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Print Advertising
Learn MorePrint Advertising
Our print ad campaigns utilize the reach and access of such high-quality glossy publications as D Home and Luxe, which are distributed to some of the most coveted destinations, affluent households and above-average potential investors.
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Online Advertising
Learn MoreOnline Advertising
Find our listing ads on such various social media platforms as YouTube.com, CandysDirt.com, and DMagazine.com.
Candysdirt.com - The National Association of Real Estate Advisors named CandysDirt.com the BEST real estate blog in the country.
Dmagazine.com - Monthly, more than 832,509 + digital users consult dmagazine.com to keep tabs on real estate, trends events & places that make DFW and East Texas great places to live.
